PPC News
What’s new in the world of Pay Per Click (PPC) marketing, Google Ads and Search Engine Marketing (SEM).
11/12/19
Google Ads Conversion Time Reporting - Recap
This is a podcast recap, but interesting nonetheless.
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11/05/19
E-commerce Ad Spend on Search and Social Product Ads Keeps Growing
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
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10/29/19
Are small errors like worldwide targeting draining your budget? This Google Ads script can help
The script emails you customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes.
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10/22/19
Google Ads Debuts "Conversions by Time" Reporting
The new columns report conversions on the days they occur instead of by ad click date.
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10/15/19
Google is Testing Search Results Without URLs
Personally, I like the idea. I’ve never been a fan of the URL’s and the Paths.
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10/10/19
Google Ads Changes the Design of Call-Only Ads
This looks much better and is easier for the end user.
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10/2/19
You Can’t Advertise That: The Big List of Prohibited Ads Across Social and Search Platforms
Good Review Sheet to Have in Your Agency.
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9/24/19
Store Visits Now Available for Google Ads Smart Bidding Optimization
Have you seen the movie Minority Report? We’re now one step closer to advertising like you see in that film.
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9/17/19
4 Things That May Surprise You About PPC Bidding
Some great tips… and a great perspective.
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9/10/19
Google rolls out maximize conversion value smart bidding strategy
Another bidding option. This one may just end up being OK…. but be sure to test it first.
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9/03/19
Prepare to say goodbye to average position in Google Ads on September 30
We use this metric all the time. But there are others that do pretty much the same thing.
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8/27/19
Google Officially Launches Gallery Ads in Beta
If visual ads are your thing… you’re going to like these ads.
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8/20/19
Do These 3 Things Before Google Changes How Keyword Match Types Work
Automation, last-click attribution and layering. What they are and why you may want to look into them.
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8/13/19
Don't Get Entangled in These PPC Snags
Watch your budgets, know just how “EXACT” and exact match keyword is and watch what advice you take.
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8/7/19
Why Every PPC Manager Needs to Automate More
Important information if you’re an agency and you’re running a lot of campaigns.
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8/3/19
How to be a Superstar with Help From Google Ads
Most people think of Google Ads as a sales tool… but promotion is also possible.
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7/23/19
7 Hidden PPC Features You Probably Don't Know About
Make sure you’re not only using general optimization tips… but take a look at these as well.
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7/9/19
SEO vs. PPC: A Few Forgotten Truths
People seem to forget that there are multiple ways to get traffic and build your business. Use them both!
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6/21/19
Automation layering: How PPC pros retain control when automation takes over
Putting everything on automation and forgetting it is a VERY bad PPC practice.
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6/12/19
Google is Removing Two Bidding Strategies in June
This is important if you’re running ads using the “Target Search Page Location” and the “Target Outranking Share” bid strategies.
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3/26/19
YouTube Makes Up 37% of Mobile Web Traffic Worldwide
I knew it was big… and getting bigger… but I had NO IDEA that YouTube was getting this big.
This just goes to show you, if you’re not using video yet… Here’s why you should be.
FOR ANY BUSINESS MARKETING!
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3/21/19
How to Develop Your PPC Strategy
Depending on what you’re looking to do, whether it’s eCommerce, lead generation, branding, or whatever it might be, there will be a different strategy for your PPC campaign.
This article will help you figure out the best one for you and your business.
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3/1/19
Google Getting Rid of Average Position Metric
This is one of those columns that I still use every day. However, I’m using it less and less now because of the Search Impression Share metrics.
So, I guess that’s why they’re getting rid of it.
At least they are giving us a heads up about it and not just making the change without letting anyone know.
It will be disappearing in September of this year (2019).
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2/25/19
Google is Testing Large Images in Ads
Google is testing larger images in it’s ads again.
I know about (but never actually saw) that they were doing this back in 2016, but that was the last that I heard about it.
Check out this link which actualy shows a few examples of what one person found.
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2/18/19
PPC Campaigns Aren't Built in Hours...
We tell people this all the time after they told us that they tried Google Ads and it just didn’t work.
They added a few keywords, an ad, pointed it to their home page and expected it all to work.
That’s just not the reality of a great PPC campaign and this article talks a bit more about why that is the case.
This should be required reading for anyone who has failed with a PPC campaign.
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2/11/19
Google Ads Bringing Click Share to Search Campaigns
This is the estimated share of all achievable clicks that a company has received.
The lower the click share, the more opportunity there is to capture additional clicks.
This was an option that was previously available, but only for shopping campaigns.
This will be roled out to all campaigns in the coming weeks.
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1/25/19
The Most Critical Google Ads (Adwords) Trends of 2019
This one is a bit scary if you’re managing / optimizing your own campaigns.
Great read about some preditions for Google ads in 2019.
A couple of interesting points are the fact that the CPC is higher than ever (which most of us know), but talking about the quality and keywords is interesting.
Also, the fact that keywords are changing due to “Voice Search” becoming more popular.
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1/24/19
Google Tells Some Advertisers it Will Handle Their Campaign Management.
This one is a bit scary if you’re managing / optimizing your own campaigns.
I’ve worked with some of Google’s so called “campaign managers” before and typically they just regurgitate the same things over and over again… you should add these 100 (really bad) keywords. You should let Google optimize your ad rotation. Etc.
When you do get a good manager, they aren’t there for very long as they usually get promoted. So this will be an interesting one to watch.
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