3:4 – Bid to Position

This is a script (or automated task) that you can use to make sure our ads come up in a specific position on Google. Now some people want to come up in the top spot (and are willing to pay for it). But smart campaign managers are willing to see just exactly where their campaigns perform the best and optimize the keyword bids for that position.

The reason for not always wanting to be in the top position is because of tire kickers. Sometimes they just go down the list. But if you have a great landing page or a really strong offer, maybe that’s the best place for you. We use our statistics to help us figure that out and we show you how set up this automation task.

Anyway, we’ve changed this video up a bit to show you how to make a quick manual change and talk about how scripts can not always be good.