There is an absolute MINIMUM that you should be doing to maintain your PPC campaigns. For some people only spending $200/month, it may be every week or two. For people spending $1000/month, it should be EVERY week at a minimum. This only takes a few minutes and we show you just how long it would take us with a sample campaign.
Remember when we went over wasted spend? That’s what we’re trying to fix on a constant basis and to make sure your ads are showing up when you want them to.