*YOU are responsible for any changes that you make with your Google Ads / PPC campaigns.

PPC Video Training.com is simply providing you with training and suggestions and you’re responsible for any results (positive or negative) that may happen with your campaigns. With that said, it’s important that you’re patient. I can’t say that enough…BE PATIENT! 🙂

It’s a marathon… not a sprint.

With PPC / Google Ads Optimization, one cannot simply make 100 changes to a campaign and expect to know exactly which changes worked the best. Therefore, we suggest that you record your statistics BEFORE you begin (there is a video and spreadsheet in one of the first modules that will walk you through this).

Once you’ve done that, we suggest that you make a few changes and allow some time to pass to see what’s happening with your campaign, then make a few more changes.

Go through a few videos each week and see what happens with your campaign so that if there is ever a mistake that you make or a change has a negative effect, you can easily figure out what change that was and change it back.

Also, not all videos will be relevant to you and your campaign. If there are videos that are NOT relevant to you (eCommerce, service business, etc.), simply mark those as complete and move on.

We GREATLY appreciate you becoming part of our community!

-Mike