There are a lot of differernt ways that you can go about setting up your budgets and bidding. Sometimes it’s experience that drives your decision. Sometimes it’s someone else telling you what to do. We set up ALL of our campaigns the same way to start. That gives us a baseline to use. Then, over time, we will make adjustements to these (and test them) to determine what works best.

For those of you who already have set their campaigns up and are not seeing the results that you want, perhaps you should check your bidding setting and adjust to the one in the video.