Goals and Networks

Your goal and network settings can completely break your campaign if they’re not correct. Your goals (the settings that Google suggests) are just that… suggestions. In fact, when we’re setting up a new campaign, we don’t even follow these suggestions because they aren’t always correct. Just because Google suggests them, doesn’t mean that you should use them.

The network setting is also where people use a lot of money. Make sure that if you’re advertising in different networks that you NEVER do them in the same account. The search network campaign should ALWAYS be separated from a Display ad campaign.