Usually we have videos that you will walk through… however, this is just a few minutes of reading material for you.

When it comes to a PPC campaign, if you were to just “Set it and Forget it”, you may see SOME success. However, it is NOTHING like the success that you will receive if you just take a few minutes and maintain / improve your account a few times a month.

These updates/changes can take you less than 15 minutes and increase the effectiveness SUBSTANTIALLY.

I can’t tell you how IMPORTANT this can be. You can literally DOUBLE or TRIPLE the number of leads that you are getting with the exact same budget that you started out with.

Check out this graph below of one of our clients. He has the EXACT same budget in September as he started with in February, and his leads have almost TRIPLED.

Everything is 80/20. Which means that 80% of your leads will come from 20% of your keywords and ads. Now when you start your campaign, the goal is to find what 80% of that junk is and either change it, or throw it out. You then take that money that you were spending on the junk and move it over to what’s working.

However, before we get going on that, we need to make sure that everything is set up and running correctly. And while these aren’t the huge, sexy types of changes, they may be the changes that you not only need, but MUST have to be successful.

Also, in some instantces, you may already have all of this set up exactly right. Regardless, please just take a few minutes and go through the videos to make sure.

I can’t tell you how often that I personally believe that I’ve done it correctly and then I learn something new from someone else, or have just overlooked something simple (and yes, it does happen). Sometimes we look at something so many times and are so invested in it that we may miss a very obvious problem. There are times when it just takes another approach or another set of eyes.

PLEASE… just bear with us and follow these few videos. It’s where we start in making sure that the campaigns are exactly what we want. Like I said… maybe we teach you something that you’ve missed before. If not… AWESOME… then you’re already ahead of the curve.

With that said, we will now let you go on and check out the Week #1 videos; Record, Settings and Checks. Make sure you mark the videos as completed as you go through them.

Let’s Go!