Lessons in this course:

• New Videos
• Getting Started
  • Watch First – IMPORTANT
  • Where To Start
  • Record Your Stats
  • Goals and Networks
  • Locations
  • Budgets and Bidding
  • How to Determine What’s Wrong In Your Ads
• Updated Videos
• Module 1
  • 1:1 – Checking In
  • 1:2 – Keyword Types – Definitions
  • 1:3 – Negative Keywords (How To)
  • 1:4 – Keyword Scraping
• Module 2
  • 2:1 – When Are We Getting Sexy?
  • 2:2 – Recording / Active / Negative
  • 2:3 – Where Are You Sending Clicks?
  • 2:4 – Double Down on Ads
• Module 3
  • 3:1 – A Real Look at Wasted Ad Spend
  • 3:2 – The Minimum You Should Be Doing
  • 3:3 – Let’s Automate
  • 3:4 – Bid to Position
• Module 4
  • 4:1 – Intro to Adwords Editor
  • 4:2 – Adwords Editor Continued
  • 4:3 – What Should I Be Measuring?
  • 4:4 – What is Quality Score and Why Do We Care?
  • 4:5 – Location Targeting
  • 4:6 – Pause Unactive Ad Groups
• Module 5
  • Location Bid Adjustment
  • Device Bid Adjustments
• Bonus Videos
  • 5 Settings That Can Drastically Change Your PPC Account
  • How To Immediately Increase Conversions To An Existing PPC Campaign
  • #1 Thing to Ensure is Happening in Your PPC Campaigns
• Student Questions & Answers
  • Intro – Ask Questions
  • #1 – What Should My Budget Be?
  • #2 – Are Google Ads and Google Adwords the Same?