Google Webmaster Tools (or as they are now referred to as Google Search Console), is another Google tool that will give us deeper insights into what’s happening with your website and when hooked up to it, your Google Adwords account. Right about now you’re probably thinking “Why are we creating all of these different Google account?”. I completely understand your questions… and you will see the importance down the road when it comes to making changes on your account.

*UPDATED 2/18/19