Before we start building your campaign, we need to determine what you’re selling and which of those products / services you should start with.
Lessons in this course:
- New Videos
- Module 1: Getting Started
- Lesson 1:1 – What Is PPC?
- Lesson 1:2 – What Does PPC Cost?
- Lesson 1:3 – What Are You Selling?
- Module 2: Google
- Lesson 2:1 – What We Need To Do With Google
- Lesson 2:2 – Set Up Google Account
- Lesson 2:3 – Set Up Google Analytics Account
- Lesson 2:4 – Install Google Analytics on a Non-WordPress Website
- Lesson 2:5 – Install Google Analytics on a WordPress Website
- Lesson 2:6 – Google Tag Manager
- Lesson 2:7 – Set Up Google Ads Account
- Lesson 2:8 – Set Up Google Search Console and Link To Analytics and Adwords
- Lesson 2:9 – Intro to Adwords Editor
- Lesson 2:10 – Ad Extensions
- Module 3: Call Tracking
- Module 4: Keywords, Research & Setup
- Module 5: Landing Pages
- Lesson 5:1 – What Type of Business Do You Have?
- Lesson 5:2 – Landing Page Overview and Options
- Lesson 5:3 – Create A Thank You Page – Instapage / WordPress
- Lesson 5:4 – Publish Instapage to a WordPress Website
- Lesson 5:5 – Publish Instapage to a Domain Name
- Lesson 5:6 – Set Up Conversion Tracking In Adwords
- Lesson 5:7 – Create a Landing Page With Instapage
- Lesson 5:8 – Duplicate / Multiple Landing Pages
- Module 6: Ad Creation
- Module 7: Launch
- Student Questions & Answers