For EVERY campaign, you need to have negative keywords added so that when someone types in a negative keyword, your add WON’T show up (and possibly clicked). A quick example would be if you’re running an electrical business and someone typed in “Free electrician” (I know… it sound stupid, but people do it), then “Free” would be a negative keyword. It would keep your ads from showing up and possibly getting clicked.

DO THIS STEP! I have experience where not having this step has cost clients (before they worked with us), more than 75% of a $1500/month advertising budget. That’s $1,125/month being wasted. That’s REAL money!

Use the spreadsheet below just like we do in the video.