Before you make ANY changes to your PPC account, you need to record where your account is RIGHT NOW. If you don’t have any idea of where you’re presently at, then when you make changes, you won’t have any idea of what worked for your campaigns and what didn’t. This is a CRUCIAL step that you need to complete. Please don’t skip it… I’m begging you! 🙂

The PPC stats sheet that you can use to record your numbers is below. Or you can also find it in the PPC Tools area (will open in a new wind0w).